1978-1995:

  In addition to her full time work in radio programming, marketing and production, Lisa Walker always took on freelance projects that included: short-term publicity campaigns, national and regional voice-over work, marketing research, radio commercial production, event hosting and the creation of music programs for competitive figure skaters.

1996-2000:

 Walker continued to take on projects at a "quality versus quantity" level. Having earned her first Bachelor of Science Degree in Broadcasting in 1983, she segued from broadcaster to full-time Technology Education college student for 2 1/2 years all while continuing to work in the music and broadcasting industry. After earning her Technology Education Certification, she secured a full-time teaching position at Colonie Central High School and Hudson Valley Community College located in Tech Valley, New York.

2000-2002:

 In addition to being a tenured teacher, Lisa took on a Publicity/Web Site Contributor "gig" with the digital recording company, Rockforever.com. She believed in the company's vision enough to make it her primary client. At Rockforever.com, Walker worked for a large group of platinum and gold record-winning classic rock musicians who were also partners in the endeavor.

2002 to Summer 2005:

 Walker created "To The Max!" to provide Media Relations services to entertainers and other creative people. She also earned a Masters in Education from Indiana Wesleyan University. The projects that she has done with her students and world-class entertainers and broadcasters has garnered national recognition.

Summer 2005 to present:

 To The Max! is being re-focused to provide Virtual Assistant services to entertainers and their managers.